People search the internet for businesses, products, services, etc. If someone needs to find information, they are most
likely turning to the internet to find it. When they search for something you offer or specifically for your business, you
want to show up- and not just show up- but show up and look good.
Looking good is important because your website is often your first impression you give potential customers. If they
found you through a search or through a social media link, your website will be your first point of contact with them.
Before they even see your store or talk to your staff, they will see your website. You want that first impression to be a
A quality website should be clean, well-organized, easy to navigate, clear/concise, modern (in terms of style and layout),
functional, branded, and motivates the visitor to do business with you. Information such as hours of operation, location,
and contact info should be extremely easy to find. If you have social media profiles, buttons linked to these profiles
should be present. People want a quick solution to their problem or a quick answer to their question. They also want to
look at something that is visually appealing.
Your website should look good in all browsers. You should browser test your website to make sure it looks right and functions
properly across all browsers. It should also look good and be easy to use on a mobile device. The current trend of increasing
mobile use to access the internet means your website needs to be properly built and designed for optimal mobile viewing.
Your content should be complete and visually appealing. Fonts should match across the entire website and font color and size
choices should properly made.