WHY ONLINE MARKETING?
Your customers are online!
Reach them where they spend a lot of their time.
You can target and retarget your ideal consumers only.
No wasting money on the wrong target market.
Your campaigns are very flexible. Edit, stop, increase or
expand your campaigns quickly.
It is cost-effective! Compared to traditional marketing
your return on investment is much higher.
Your competitors are doing it! Do not be left behind!
You can get advanced analytics.
Get exact, detailed results of every campaign.
You can improve brand awareness. Get more people
to know about your business and what you can offer them.
WHAT IS A LEAD?
A lead is a person who has indicated interest in your company’s product or service in some way, shape, or form.
As a lead, you’d hear from a business or organisation with which you’ve already opened communication…
instead of getting a random cold call from someone who purchased your contact information.
For example, maybe you took an online survey to learn more about how to take care of your car. If you received an email from the
auto company that had hosted the survey on their website about how they could help you take care of your car,
it’d be far less intrusive and irrelevant than if they’d just called you out of the blue with no knowledge
of whether you even cared about car maintenance, right?
And from a business perspective, the information the auto company collected about you from your survey responses,
helps them to personalise their communication with you.
WHAT IS LEAD GENERATION?
Lead Generation is the process of attracting and converting strangers and prospects into someone
or something that has indicated interest in your company’s product or service.
Whenever someone outside the marketing world asks us what we do here at LeadsForAfrica,
we can’t simply say, “We create the content for lead generation.” It’d be totally lost on
them, and we would get some really confused looks.
So instead, we say, “At LeadsForAfrica we work
on finding unique ways to attract people to your business. We want to provide them with enough goodies to get them naturally
interested in your company so that they eventually warm up to your brand enough to want to hear from you!”
That usually resonates better, and that’s exactly what lead generation is:
It’s a way of warming up potential customers
to your business and getting them on the
path to eventually eventually become paying customers.
WHY DO YOU NEED LEAD GENERATION?
When a stranger initiates a relationship with you by showing an organic interest in your business, the transition
from stranger to customer is much more natural.
Lead Generation falls within the second stage of the inbound marketing methodology.
It occurs after you’ve attracted an audience and are ready to convert those visitors into leads for your sales team.
As you can see in the diagram below, generating leads is a fundamental point in an
individual’s journey to becoming a delighted customer.
WHY TEAM UP WITH US?
At LeadsForAfrica we have a passion for small and medium-sized businesses, and we have made it our mission to understand how to
help businesses like yours succeed!
We only work with a business if we believe that they represent the same set of values as we do.
We understand that every business is unique and we make sure that we understand your business before we start working on marketing campaigns.
MEET WILLIE KOEN
Willie Koen is the owner and founder of High Point Marketing, the parent company of LeadsForAfrica.
Coming from a Legal Background, Willie entered the field of Marketing in 2005. Over the last two decades, Willie founded several start-ups, most of which he sold after they became profitable, fully functional enterprises.
Since 2011 Willie’s main business focus was on helping small and medium sized businesses to improve branding and get more clients. In keeping up with global trends, Willie realised that traditional means of marketing such as billboards, street pole ads, electronic screens, pamphlets and newspaper ads were seriously losing their effectiveness and making way for the much more powerful platform of Digital Marketing.
Based on this, Willie qualified himself further in the Field of Digital Marketing to ensure the highest level of added value to his clients.
Willie’s qualifications include the following:
• B.Comm. Degree (University of Johannesburg)
• LL.B. Degree (University of Johannesburg)
• Diploma in Social Media Marketing (Shaw Academy)
• Diploma in Digital Marketing (Shaw Academy)
• Advanced Diploma in Social Media Marketing (Shaw Academy)
• Digital Agency Fast Track Apprentice Program (Elite Inc.)
At LeadsForAfrica Willie joins forces with his TEAM of qualified graphic designers, copywriters and online marketing specialists to ensure that every client gets dedicated and focused attention.
OUR SERVICES
We identify ways in which to target prospects through correct research, focusing on your demographics value proposition, competitors and more.
We create a coordinated marketing effort to reinforce or assist with a business goal, using one or more social media platforms.
Common goals for a Social Media Campaign include:
• Getting feedback from users
• Building email marketing lists
• Increasing website traffic
• Improving overall brand engagement
• Directly driving sales
We build high converting landing pages and set up hosting and domain URLs.
A landing page is a great way to drive traffic, improve your SEO and build your brand.
Approximately 68% of B2B businesses use landing pages to generate leads for future conversion.
Landing pages lead customers to a specific product, service or offer and encourage them to take action.
While networks like Facebook, Instagram, LinkedIn, TikTok, Google Network Display and Google Ad Words each offer a unique set of benefits, engaging your audience across multiple platforms won’t necessarily render results for your business.
LeadsForAfrica will help you to be strategic about where you spend your resources.
Rather than misallocating your time across multiple networks, we focus on finding the best social media platforms—those that complement your business’s needs—and make the most of the benefits those specific platforms have to offer.
We create different layouts, font styles, images and copywriting styles to appeal to different audiences.
Copywriting is not about the company. It's about the consumers' view of the company.
Good Ad Design and Copywriting give consumers a peek into a brand and let businesses show them why they're worth the consumer's time.
PLATFORMS
AT LEADS FOR AFRICA WE RENDER A VARIETY OF SERVICES USING THE FOLLOWING PLATFORMS:
WHAT DO OUR CLIENTS SAY?
Suyen du Preez –
Du Preez Family Optometrist
Werner Theunissen –
Logical Wireless
Karolien Fourie –
Innov8 Design Studio
Pieter Naudé –
Spectacle Warehouse
Pieter Kruger –
Conqueror Eastrand
SOME OF OUR CLIENTS
GOOD FIT or NOT A GOOD FIT?
IF THE ANSWER IS YES TO ANY OF THE FOLLOWING, WE ARE PROBABLY A GOOD FIT FOR YOU:
Do you want to work with a focused Marketing Agency that is not too big to care for your business and that will involve you in the planning and execution of your marketing campaigns?
Do you know that it is time for your company to have a managed, purpose-driven ONLINE marketing campaign but you lack the skill to set up and manage an online lead generation campaign?
Is time an issue for you? Do you need to focus on running your business and have no time left to think about marketing and selling, let alone doing it?
Do you hate marketing? Did you start your business because you wanted to deliver better products or services, or because you wanted more freedom – but none of the above has much to do with marketing skills?
Do you want to get new, high quality leads for your small or medium sized business and improve your sales
IF THE ANSWER IS YES TO ANY OF THE FOLLOWING, WE ARE PROBABLY NOT A GOOD FIT FOR YOU:
Are you looking for a “Quick Fix” marketing solution or do you want to promote a short term project? Our campaigns have a minimum 6-month timeline.
Can your business only handle a limited number of new clients?
Are you starting a new business, with no clear sales goals or no budget to invest in an online lead generation plan?
Is your business in serious financial trouble and you need a solution that requires zero investment to try ‘fix’ the situation? Our campaigns need a minimum of R5 000 per month Ad Spend.
Is your business model based on lots of low value sales, with no long term customer value?
LET'S MAKE CONTACT
We would be delighted to discuss your lead generation needs with you. However, every business operates under unique circumstances, and as such, there is no one-size-fits-all solution when it comes to online marketing.
Therefore, we kindly request that you refrain from asking for a quote or pricing details upfront, as we first need to gain a deeper understanding of your business before proposing a tailored strategy.
Additionally, there may be cases where we recognise that we are unable to assist you effectively within your specific market.
To ensure we make the best use of each other's time, we ask that you please click the link below and complete the questionnaire on the Google form.
Once we have received your basic information, we can assess whether it would be beneficial to arrange a Free Zoom Call to explore how we might support your business.